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Are you ‘customer shoeing’ social media strategies?

Business houses increasingly tap social media vehicles to reach customers – to listen, learn and communicate. But how easy is it for customers to find and follow them?

Companies (small scale or large corporate) never dither about embracing social media to the marketing weapons. YouTube, twitter, facebook, linkedin, pinterest, and foursquare top the social media chart of marketers. But are you effectively using ‘customer shoeing’ for your social media strategies? Read More…

Are your business cards friendly to scanner?

Are your business cards friendly to scanner?

Business card is the face of your business and it’s highly essential to have a pleasing, well-designed and printed business card. But have you ever considered the size of the card as much important as it’s design should be?

Read More…

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Simple-typography-mistakes-severe-outcomes-truck-550px

Simple typography mistakes; severe outcomes.

Everyone might have often come across simple typos in life. But what would it look like when the mistake happens in an advertisement, vehicle graphics or signage?

Middle East is infamous for typos in signs and graphics. Without being too generalist, it’s partially due to the multi-cultural and multi-ethnic workforce in the supply chain of signs and graphics industry. But I am always curious to know the source for this sort of mistakes. Is it the client or the supplier who makes the typo? If it is the supplier who makes the typo, why wouldn’t the client reject the output and get it redone again?

“To err is human; to forgive, ill-marketing.”

 

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How much black is enough for CMYK printing jobs?

None more black… at least for everyone!

Ever wonder how many blacks variants are in use by professionals? Rich black, registration black, flat black, designer black, Pantone process black, warm black, Read More…