Lead management is difficult but it is not complex!

Trade shows are notoriously expensive when cost-per-lead is compared to other marketing and sales alternatives (advertising, direct mails, telemarketing, direct sales etc.). Over 80% of the leads generated on trade shows go unqualified due to either a wrong lead capture policy & process or poor follow-up. To generate a positive ROI and measure the trade show accomplishments, keep these 15 simple steps in mind and implement them the hard way.

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