Everyone might have often come across simple typos in life. But what would it look like when the mistake happens in an advertisement, vehicle graphics or signage?
Middle East is infamous for typos in signs and graphics. Without being too generalist, it’s partially due to the multi-cultural and multi-ethnic workforce in the supply chain of signs and graphics industry. But I am always curious to know the source for this sort of mistakes. Is it the client or the supplier who makes the typo? If it is the supplier who makes the typo, why wouldn’t the client reject the output and get it redone again?
“To err is human; to forgive, ill-marketing.”